A ham-fisted attempt at political correctness.
(Infowars) – Burger King in South Africa is dropping the word “ham” from “hamburger” to avoid offending Muslims.
The “Double Spicy Hamburger” will now become just a “Double Spicy Burger,” while the “Triple Hamburger with Cheese” becomes the “Triple Burger with Cheese,” and a “Hamburger King Jr” on the children’s menu will now be just a “Kids Burger.”
The company, whose headquarters are based in Miami, Florida, said the word was being eliminated in order “to be more respectful of Muslim customers.”
The change is being made despite the fact that the “ham” in hamburger has nothing to do with pork and relates to the German city of Hamburg, where the patties were first made.
However, the company admitted that its outlets in South Africa would be losing their “halal” certification because of popular demand for some sandwiches to include bacon.
This all appears to be a very awkward, or you could say – ham-fisted – attempt to be politically correct.
Flashback: Burger King Mocked For Mental Health Meals
Burger King sparked criticism and mockery on social media for a new product line called “Real Meals” that was launched to coincide with Mental Health Awareness Month.
Burger King launched a new product line this week to bring awareness to Mental Health Month. The new food items, which are called “Real Meals,” are designed to coincide with various real-life moods and mental health issues. The limited-edition promotion will only be offered in major cities including Austin, Seattle, Los Angeles, and New York.
— Burger King (@BurgerKing) May 1, 2019
Paul Gionfriddo, the president of Mental Health America which has partnered with Burger King for the campaign, says that the fast-food chain is doing a public service by bringing awareness to mental health issues.
While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms). By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK.
The announcement sparked a wide range of reactions on social media. Some users mocked the new product line. Others criticized Burger King for exploiting mental health awareness month for profit.
i was gonna kill myself but then i saw that i could get a burger king meal with a sad face on it
— amy brown (@arb) May 2, 2019
you're a hamburger restaurant
— Rob DenBleyker (@RobDenBleyker) May 2, 2019
BK Employee: "Hey boss, I need an extra day off to go see my therapist."
— Sam Swicegood (@PonyToast) May 2, 2019
Ironically, medical research proves that fast food consumption can lead to severe psychological distress. “Chronic inflammation (which is caused by consuming processed foods with a lot of fat or sugar) can affect mental health by transporting pro-inflammatory molecules into the brain, it can also affect the molecules – neurotransmitters – responsible for mood regulation,” one researcher said.